Course Content
Course Orientation
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Subject Introduction
Syllabus Overview
Assessment Overview
Learning Resources
About the Preparation Course
Diagnostic Assessment: Travel and Tourism Knowledge and Case Skills
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Introduction to the Diagnostic Section
Understanding Paper 1: Key Terms and Concepts
Understanding Paper 2: Managing and Marketing Destinations
How Marks, Objectives and Grades Work
Whole-Syllabus Refresher
Paper 1 Diagnostic: Terms, Concepts and Tourism Impacts
Paper 2 Diagnostic: Destination Management and Marketing
Your Diagnostic Results and Learning Plan
Module 01: Introduction to the main travel & tourism definitions & concepts
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1.1 Main types of tourism
1.2 Main reasons why people travel
1.3 Sustainable travel & tourism
1.4 Characteristics of travel & tourism
1.5 Types of tourists
1.6 Types of destinations
Module 02: Global tourism
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2.1 The scale of travel & tourism
2.2 Features of destinations & their appeal to different types of tourists
2.3 The role of organisations involved in development & management of destinations
2.4 Factors affecting tourism development & management
2.5 Managing destinations sustainably
2.6 Economic, environmental & sociocultural impacts of travel & tourism
Module 03: Travel & tourism organisations
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3.1 The role of tourism organisations, their sustainable practices, the products & services they provide & their appeal
3.2 Ways travel & tourism organisations work together
3.3 Different types of transport & their appeal
3.4 Sustainable developments within travel & transport
3.5 Domestic & international travel & transport infrastructure
Module 04: Customer service
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4.1 Importance of customer service
4.2 Delivery of customer service
4.3 Provision of customer service for different types of tourists
4.4 Skills required when working in the travel & tourism industry
AS LEVEL EXAM PREPARATION GUIDELINE
Module 05: Destination marketing
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5.1 Importance of marketing to travel & tourism organisations
5.2 Factors affecting marketing
5.3 Marketing mix
5.4 Market research & analysis
5.5 Market segmentation & targeting
Course recap & IGCSE exam success guidelines
Travel & Tourism 0471
Notes & Resources
Travel and Tourism 0471 – Subject Introduction – Explanatory Guide.pdf
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