Readable syllabus overview and practice questions
Cambridge International AS & A Level Travel & Tourism 9395
Examinations 2024–2026. Readable text and equivalent practice questions. Practice scores are not Cambridge grades.
1 · Travel & Tourism 9395
Cambridge International AS & A Level
Travel & Tourism 9395
Explore the topics you will study and the skills you will develop.
Examinations 2024–2026 · Syllabus Overview
2 · How the course is organised
AS Level: topics 1–5, including planning and managing a travel and tourism event. Full A Level adds topics 6–7. Event planning is substantive course content, not an optional orientation exercise.
Use the syllabus for examinations 2024–2026. Confirm your examination year and any options with your centre.
3 · AS · 1 The changing nature of travel and tourism · 1
Compulsory within this study stage.
1.1 Reasons people travel
Explore the purposes and motivations behind travel.
1.2 Types of tourism
Distinguish forms of tourism and their characteristics.
4 · AS · 1 The changing nature of travel and tourism · 2
Compulsory within this study stage.
1.3 The changing structure of the travel and tourism industry
Explore changes in the organisations and relationships that deliver tourism.
5 · AS · 2 Travel and tourism destinations · 1
Compulsory within this study stage.
2.1 Types of destination
Compare destinations and what they offer visitors.
2.2 The changing appeal of destinations to different external customer types
Explain why destinations attract different customers over time.
6 · AS · 2 Travel and tourism destinations · 2
Compulsory within this study stage.
2.3 Changes in travel choices, including by more sustainable means
Explore changing transport choices and sustainability.
7 · AS · 3 Trends in travel and tourism · 1
Compulsory within this study stage.
3.1 Changing global tourism flows
Interpret changes in where tourists travel.
3.2 The growth of sustainable tourism
Explore the reasons for greater attention to sustainable tourism.
8 · AS · 3 Trends in travel and tourism · 2
Compulsory within this study stage.
3.3 Sustainable tourism in practice
Examine how sustainability is applied in tourism settings.
9 · AS · 4 Customer service in travel and tourism · 1
Compulsory within this study stage.
4.1 How travel and tourism organisations serve customers and meet their needs
Connect services with different customer needs.
4.2 The importance of quality customer service
Explain how service quality affects customers and organisations.
10 · AS · 4 Customer service in travel and tourism · 2
Compulsory within this study stage.
4.3 Ways of assessing customer service quality
Compare methods for measuring and evaluating service.
11 · AS · 5 Planning and managing a travel and tourism event · 1
Compulsory within this study stage.
5.1 Working in a team
Organise responsibilities and collaborate effectively.
5.2 Choosing the event
Select a viable event with clear aims.
12 · AS · 5 Planning and managing a travel and tourism event · 2
Compulsory within this study stage.
5.3 Producing a business plan for your travel and tourism event
Plan resources, finance and delivery.
13 · AS · 5 Planning and managing a travel and tourism event · 1
Compulsory within this study stage.
5.4 Preparing for the event
Coordinate preparations and operational arrangements.
5.5 Running the event
Deliver the event and manage responsibilities.
14 · AS · 5 Planning and managing a travel and tourism event · 2
Compulsory within this study stage.
5.6 Evaluation and recommendations
Evaluate outcomes and recommend improvements.
15 · A Level · 6 Destination marketing · 1
Compulsory within this study stage.
6.1 Defining the tourism market – market research and analysis
Use research to understand destination markets.
6.2 Building a destination brand
Develop a distinctive destination identity.
16 · A Level · 6 Destination marketing · 2
Compulsory within this study stage.
6.3 Communicating the destination brand
Choose ways to communicate with target markets.
17 · A Level · 6 Destination marketing
Compulsory within this study stage.
6.4 Challenges in branding destinations
Evaluate difficulties in creating and maintaining a brand.
6.5 Monitoring the effectiveness of the destination brand
Use evidence to assess branding outcomes.
18 · A Level · 7 Destination development and management · 1
Compulsory within this study stage.
7.1 Organisations involved in destination management, their roles and priorities
Compare the responsibilities and interests of destination organisations.
7.2 Developing and managing destinations
Evaluate approaches to destination development and management.
19 · A Level · 7 Destination development and management · 2
Compulsory within this study stage.
7.3 Impacts of tourism
Assess economic, environmental and socio-cultural effects.
20 · Skills you will develop
Apply concepts to tourism organisations and destinations. Research, plan, work with others and evaluate evidence; connect sustainable practice with customer and destination needs.
21 · Keep the syllabus beside you
– Use the official syllabus for 2024–2026.
– Find each numbered topic or labelled option in the subject-content section.
– Use its detailed requirements to plan study and review progress.
[Open the official Cambridge syllabus](https://www.cambridgeinternational.org/Images/634457-2024-2026-syllabus.pdf)
The next five questions check your understanding of this topic map. They are optional practice with feedback and retries, not Cambridge grades.
Topic check 1 · Find the right area
Which topic concerns measuring how well customers are served?
– 2.1 Types of destination
– 4.3 Ways of assessing customer service quality
– 6.2 Building a destination brand
Show answer and feedback
Correct: 4.3 Ways of assessing customer service quality
Correct feedback: 4.3 Ways of assessing customer service quality: Compare methods for measuring and evaluating service. Review slide 09 and 10.
If 2.1 Types of destination is selected: 2.1 Types of destination: Compare destinations and what they offer visitors. Review slide 05 and 06. The best match to this question is 4.3 Ways of assessing customer service quality.
If 6.2 Building a destination brand is selected: 6.2 Building a destination brand: Develop a distinctive destination identity. Review slide 15 and 16. The best match to this question is 4.3 Ways of assessing customer service quality.
Topic check 2 · Understand the course structure
True or false: Planning and managing a travel and tourism event belongs to the AS content.
Show answer and feedback
Correct: True
Correct feedback: Correct. Topic 5 is part of AS; topics 6 and 7 extend the full A Level.
Incorrect feedback: Revisit slide 02. Topic 5 is part of AS; topics 6 and 7 extend the full A Level.
Topic check 3 · Complete the topic title
Organise responsibilities and collaborate effectively.
Complete the missing word in this topic title: 5.1 Working in a ____
Show answer and feedback
Accepted answer: team. Ignore case and surrounding whitespace; do not require the topic number.
Correct feedback: 5.1 Working in a team: Organise responsibilities and collaborate effectively. Review slide 11 and 12.
Incorrect feedback: Use the description to identify the topic. The missing word is “team”; the complete title is 5.1 Working in a team. Review slide 11 and 12.
Topic check 4 · Match topics to their focus
Match each description with its topic label. Use each label once.
Draggable labels: 3.1 Changing global tourism flows; 6.2 Building a destination brand; 7.3 Impacts of tourism
– Interpret changes in where tourists travel. → [drop zone]
– Develop a distinctive destination identity. → [drop zone]
– Assess economic, environmental and socio-cultural effects. → [drop zone]
Show answer and feedback
– Row 1: 3.1 Changing global tourism flows. Review slide 07 and 08.
– Row 2: 6.2 Building a destination brand. Review slide 15 and 16.
– Row 3: 7.3 Impacts of tourism. Review slide 18 and 19.
Correct feedback: Each label now matches its study focus.
Incorrect/partial feedback: Keep correct matches and revisit the topic descriptions above; use the solution to compare each pair.
Topic check 5 · Identify the study areas
Select the two topic labels that match these descriptions:
– Explore the purposes and motivations behind travel.
– Select a viable event with clear aims.
Selectable text:
1.1 Reasons people travel / 1.2 Types of tourism / 5.2 Choosing the event / 1.3 The changing structure of the travel and tourism industry
Show answer and feedback
Correct labels: 1.1 Reasons people travel; 5.2 Choosing the event.
Incorrect labels: 1.2 Types of tourism; 1.3 The changing structure of the travel and tourism industry.
Correct feedback: 1.1 Reasons people travel: Explore the purposes and motivations behind travel. Review slide 03 and 04. 5.2 Choosing the event: Select a viable event with clear aims. Review slide 11 and 12.
Incorrect/partial feedback: Match the meaning of each description, not just a familiar word. 1.2 Types of tourism: Distinguish forms of tourism and their characteristics. Review slide 03 and 04. 1.3 The changing structure of the travel and tourism industry: Explore changes in the organisations and relationships that deliver tourism. Review slide 03 and 04.