Course Content
Course Orientation
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Subject Introduction
Syllabus Overview
Assessment Overview
Learning Resources
About the Preparation Course
Diagnostic Assessment: Exam Readiness and Syllabus Skills
Understand the Travel & Tourism 9395 papers and project, refresh the syllabus and prepare for diagnostics and a focused learning plan. AS learners use Papers 1–2; full A Level learners also use Papers 3–4.
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Introduction to the Diagnostic Section
Understanding Paper 1
Understanding Paper 2
Understanding Paper 3 (A Level)
Understanding Paper 4 (A Level)
How Marks and Grades Work
Whole-Syllabus Refresher
Paper 1 Diagnostic Examination
Paper 2 Diagnostic Examination
Paper 3 Diagnostic Examination (A Level)
Paper 4 Diagnostic Examination (A Level)
Your Diagnostic Results and Learning Plan
AS LEVEL CURRICULUM (MODULE 1-5)
Module 01: The changing nature of travel and tourism
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Reasons people travel
Types of tourism
The changing structure of the travel and tourism industry
Module 02: Travel and tourism destinations
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Types of destination
The changing appeal of destinations to different external customer types
Changes in travel choices, including by more sustainable means
Module 03: Trends in travel and tourism
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Changing global tourism flows
The growth of sustainable tourism
Sustainable tourism in practice
Module 04: Customer service in travel and tourism
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How travel and tourism organisations serve customers and meet their needs
The importance of quality customer service
Ways of assessing customer service quality
Module 05: Planning and managing a travel and tourism event
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Working in a team
Choosing the event
Producing a business plan for your travel and tourism event
Preparing for the event
Running the event
Evaluation and recommendations
Exam Strategy (Paper 1 and Paper 2)
A LEVEL CURRICULUM (MODULE 6-7)
Module 06: Destination marketing
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Defining the tourism market – market research and analysis
Building a destination brand
Communicating the destination brand
Challenges in branding destinations
Monitoring the effectiveness of the destination brand
Module 07: Destination development and management
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Organisations involved in destination management, their roles and priorities
Developing and managing destinations
Impacts of tourism
Exam Strategy (Paper 3 and Paper 4)
Travel & Tourism 9395
Subject-specific resources and references
Notes & Resources
Travel and Tourism 9395 Learning Resources.pdf
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