Subject-specific resources and references
Cambridge IGCSE Enterprise Coursebook 1st Edition with Digital Access (2 Years)
| Authors | Medi Houghton, Matthew Bryant, Veenu Jain |
| Publisher | Cambridge University Press |
| Published | 2018 |
| ISBN | 9781108440356 |
| Format | Print and digital coursebook with 2 year online access |
Supports Cambridge IGCSE Enterprise (0454) for examination from 2020.
Description
This coursebook introduces enterprise concepts by guiding students through the full process of planning and carrying out an enterprise project. It brings real business practices into the classroom and links practical activities with underlying business theory.
The content is structured around the stages of an enterprise project:
• Identifying a problem, need, or opportunity
• Planning the enterprise activity
• Implementing the plan
• Monitoring progress and evaluating outcomes
Key topics explored include:
• Market research and business planning
• Sources of finance and budgeting
• Marketing strategies
• Communication and negotiation
• Legal, ethical, and risk considerations
• Evaluation of enterprise performance
The resource helps learners develop enterprise skills such as initiative, decision-making, teamwork, leadership, and problem-solving while applying knowledge to real-world business situations.